Sounds familiar? You have most likely come across a website cookie many times in the past and instinctively approved it. But have you ever wondered what kind of information your digital trail leaves behind and how this data is being used?
This highly interactive masterclass will tackle Psychographics, a powerful set of information based on one’s psychological attributes that can profile market segments and to some extent, predict future behavior. Join us as we uncover its application in everyday life, particularly its role in Product Purchase, Political and Advertising Campaigns, Crime Management, and Healthcare Precision.