"Big Data Is Watching You"


Get a glimpse of Hult's transformative learning experience through this highly interactive virtual masterclass. Learn from Hult's internationally-renowned professor and engage with fellow Masters and MBA aspirants.

Wed, 13 May - 7pm HK/MNL/SG

About the Topic

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Sounds familiar? You have most likely come across a website cookie many times in the past and instinctively approved it. But have you ever wondered what kind of information your digital trail leaves behind and how this data is being used?

This highly interactive masterclass will tackle Psychographics, a powerful set of information based on one’s psychological attributes that can profile market segments and to some extent, predict future behavior. Join us as we uncover its application in everyday life, particularly its role in Product Purchase, Political and Advertising Campaigns, Crime Management, and Healthcare Precision.

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About the Professor

Professor delivers lecture

Dr. Ali Fenwick is Professor of Organizational Behavior & Innovation at Hult International Business School in Dubai and London campuses. He teaches Leading for Innovation, Organizational Behavior, Future of Work, Behavioral Economics, Management Psychology, and Leadership Development.

Ali is the Founder and CEO of LEAD TCM&L™, a global behavioral science advisory firm developing nudges and psychological interventions for Business, Retail, Education, Media, and Government.

Ali holds a Ph.D. in Organizational Behavior Studies from Nyenrode Business University, an M.B.A from Rotterdam School of Management, and a B.A. on Japanese and Communication from Zuyd Hogeschool, Zuyd University of Applied Sciences. He is fluent in English, Dutch, and Japanese.