About the class
Business managers must reinvent their product offerings to survive - and hopefully thrive - in the next economy in four steps: deconstruction, imagination, testing, and prototyping. This seminar will highlight tools through real-life examples, bolstered by empirical data, to give participants immediate skills in evidence-based venture design.
Professor Ted Ladd
Ted Ladd is the Dean of Research and Professor of Entrepreneurship at Hult, teaching and researching the ideal methods to design new business models. His most recent startup pioneered wearable technology until it was acquired by Google as the basis for WearOS. He holds degrees from Wharton, Johns Hopkins, Case Wester, and Cornell. He also teaches on platform entrepreneurship at Harvard. He and his wife live in the mountains of Jackson Hole, Wyoming.