Master’s in Marketing

Gain the analytical skills, creative mindset, and hands-on experience to stand out in a marketing function undergoing dramatic change with Hult’s one-year Master’s in Marketing.

Download our brochure to find out more:


FAQs on our curriculum to satisfy every question


How students work directly with real-world clients


Meet the supporting cast: coaches, counselors, and careers advisors


Find out what to expect in the classroom from Hult’s premier professors


Global rotation stories from our international campuses

Download our brochure


Lab Card BG

NEW FOR 2026

AI Lab Stamp

Graduate With a Degree and Real AI Skills.

The new Hult AI Lab is dedicated time to build the applied AI expertise that employers are struggling to find. Graduate with a Hult Certificate in Applied AI and the portfolio that shows employers exactly what you can do.

Focus your skills for a changing industry

Our cutting-edge curriculum combines creative thinking with strategic marketing skills, equipping you for leadership in today’s fast-evolving industry.

Core

Build your expertise across every area of modern marketing with courses focused on intensive skills development and continuous practical application through integrated business challenges.

Sample Courses


Strategic Brand Management


Marketing Strategy & Execution


New Product Development

Capstone

Collaborate on campaigns with leading companies like Expedia, Dunkin’ Donuts, Kinder, and Ferrari—connecting strategy and execution, and turning your new skills into real-world impact.

Capstone Example


Partnering with Allen & Gerritsen on a brief for Dunkin’ Donuts, students designed a Gen Z-focused digital activation. From TikTok creative to SEO/SEM optimization and CRM journey mapping, their strategy maximized engagement—delivering measurable ROI within a real client budget.

Electives

Go beyond the core, customizing your degree with a wide range of elective courses offered across our global campuses, sharpening your skills to align with your career ambitions.

Sample Electives


Developing Business Strategies for Emerging Markets


Entrepreneurial Marketing


The Psychology of Pricing

Download our brochure to learn more about what you’ll study in your degree.

Where you’ll study

Studying abroad isn’t an option at Hult—it’s built right into your degree. You’ll complete the core of your Master’s in Marketing at a home campus and experience other hubs of international business through Global Campus Rotation electives and worldwide city seminars.

Download our brochure to find out more about studying at our campuses across the world.

Be the most desirable graduate on the market

Hult’s master’s programs have been designed to make you the graduate that every employer wants to hire and every entrepreneur wants to be.

Build human skills

There’s no single exam that measures leadership potential. That’s why at Hult you’re continuously evaluated on what truly matters: how you problem-solve, collaborate, and deliver results under pressure. This is not about passing tests. It’s about proving that you can adapt and lead when it counts.

Real-world relevance

You’ll apply what you’re learning in practical business challenges for real companies at the forefront of change. The result? You’ll build the skills, experience, and mindset that will have an immediate, tangible impact in your career right now—and give you the credibility and confidence for whatever comes next.

Never stop learning

At Hult, you’ll get full access to Coursera—one of the world’s leading online educational platforms. From AI and analytics to leadership and innovation, you can explore new topics, gain career-relevant skills, and earn industry-recognized certificates that complement your Hult master’s degree.

Download our brochure to learn more about the real-world topics covered in your master’s degree.

Abstract neural network design with "AI Lab" text, on a gradient background of blue and purple.

Build AI into the way you lead

New for 2026, the Hult AI Lab gives students dedicated time to build applied AI skills through real business challenges. Across hands-on lab experiences, you’ll learn how to apply AI in real business contexts and graduate with a Hult Certificate in Applied AI.


Learn to apply AI in real business environments


Build practical outputs, from workflows to pitch decks


Graduate with a certificate and portfolio of work

Your opportunities just went global

To work effectively across borders and cultures, you need to be a part of diverse teams on a daily basis, and travel as much as possible. At Hult, that’s exactly what you’ll do.


140

nationalities represented in 2025 student body


75

%

of alumni working in countries different from their origin


2

nd

for International Students, Financial Times, Masters in Management Ranking, 2025

Download our brochure to find out more about our uniquely global master’s programs.

About Hult International Business School

Hult is recognized by business education’s three most prestigious international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), the Association of MBAs (AMBA), and EQUIS (The European Quality Improvement System).

Our programs are consistently ranked as among the best in the world by the most renowned publications including the Financial Times, the Economist, Forbes, and Bloomberg Businessweek.

Hult is the proud winner of the Best Business School Careers Strategy award 2020 from the Association of MBAs (AMBA) and BGA. This follows our 2014 win of the AMBA Innovation award.

To find out more about Hult’s other programs, please visit www.hult.edu.


1

st

in the US, Financial Times, Masters in Management Ranking, 2025


2

nd

Global Online MBA Ranking, CEO Magazine, 2026


2

nd

for International Students, Financial Times, Masters in Management Ranking, 2025


9

th

for International Students, Financial Times, Global MBA Ranking, 2026


47

th

Overall Ranking, The Princeton Review, Top Grad Schools for Entrepreneurship, 2024