The session covers how recommendation systems decide what audiences see, how AI tools support faster and more personalized content creation, and how consumers respond when their feeds become storefronts. Satrupa will connect these trends to practical examples, so you can see how the ideas play out on real platforms and campaigns.

This session is for marketers, brand managers, content creators, entrepreneurs, and students who want to understand where social commerce is heading. If you work with audiences, products, or creative teams, you will leave with a clearer picture of the forces shaping your next decision.

Attendees will gain a practical understanding of how AI affects each step from attention to purchase. They will also come away with ideas they can test in their own work, and a sharper sense of where creativity and automation complement each other. Join us to explore the challenge of turning scrolling into buying, and to see what it takes to win attention in a world of AI.

Learn how AI shapes what customers scroll, watch, and buy

Build creative strategies that turn attention into sales

Gain practical ideas you can apply to your next campaign