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Join Hult for a hands-on marketing challenge built around real business, content creation and the tools students already use every day. Learn, create and pitch an idea for a real iSTYLE business challenge.
DATE
Saturday, October 10, 2026
TIME
9am - 3pm GST (Dubai time)
LOCATION
Hult Dubai Campus, Injaz Building, Dubai Internet City
Register here
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Start with an iPhone photography session, build your marketing thinking with Hult, then apply it to a real business challenge.
iSTYLE leads a hands on session on how to capture magic with the new iPhone to turn everyday moments into stunning shots for social media.
A live masterclass session grounding the day's brief in real marketing and branding frameworks—led by our expert faculty who've built this format before.
The selected teams get the brief and then pitch a finished campaign. If you would like to be considered, please select 'Yes' during registration.
See the agenda below:
9am: Registration, coffee, and campus tours. Open to all registered guests.
10:30am: Welcome to Hult and introduction to the day.
10:40am: iSTYLE Workshop: Social media marketing with an iPhone.
11:30am: Coffee Break
11:35am: Hult Masterclass with Professor Marta Walus-Shahin. Explore key frameworks and develop the skills to apply them directly to a business challenge.
12:30pm: Business Challenge Briefing. Exclusive to 50 selected challengers.
12:45pm: Challenge work session. Bring your campaign to life and create your user-generated content (UGC).
1:30pm: Working lunch and final submission
2pm: Team pitches. Each team will have three minutes to present and explain its finalized UGC.
3pm: Winners announced, followed by an optional networking experience at iSTYLE.
Professor Marta Walus-Shahin is a multilingual marketing and brand-building expert with more than 12 years of experience across APAC, the Middle East, and Africa for one of the world's leading global consumer companies.
Professor Marta specializes in developing and executing strategic marketing plans, building brands in both physical and digital environments, and driving growth through brand equity strategies, innovation, and new product development. She is known for mentoring diverse, multicultural teams and delivering results through effective communication and stakeholder management.
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Win a voucher redeemable at any iSTYLE store, attendee discounts and service support, for the team that pitches the strongest campaign.
Partial scholarships towards a master's. Selected students leave with more than a prize—a real offer toward a Hult master's program.
At Hult, our faculty guide students in applying cutting-edge tools and theories to tackle real, contemporary business challenges. The professors leading our master's programs are award-winning researchers with impact in both academia and industry. We’re excited to give you a glimpse of Hult’s dynamic, hands-on approach to business education in this virtual masterclass.
Can’t join us for this session? Check out our other events to find more sessions that will prepare you for life at Hult.
