The Scholar–Practitioner Mindset: Turning Business Challenges Into Applied Research Problems

Why attend?

• Understand the scholar–practitioner mindset and how to turn real business challenges into impactful, practical research.
• Learn how the DBA bridges theory and practice, empowering you to deliver both academic and real-world results.
• Gain practical guidance on identifying a problem of practice, framing it as a researchable question, and linking it to relevant theory and methodology.
• Discover how your professional experience can evolve into research contributions that influence organizations, industries, and society.

Priyanka Shrivastava is an award-winning educator and consultant with over a decade of expertise in marketing, research, and data analytics. Recognized for her dynamic, hands-on teaching style, Professor Shrivastava has guided companies and students alike in translating complex challenges into practical solutions.

Her research spans social media, digital environments, co-creation, and customer relationship management—enriched by deep experience with advanced analytics tools and real-world company projects.