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AI is changing how research gets done—but it doesn’t replace the curiosity, judgment, and original thinking that make scholarship matter.
In this masterclass, you’ll explore what it means to be a doctoral scholar in an age of intelligent tools. You’ll learn how to use AI thoughtfully, question its outputs, and turn complex business challenges into rigorous research with meaningful organizational impact. You’ll leave with a clearer sense of your role as a researcher, along with practical ways to begin your doctoral journey with confidence and purpose.
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