Marketing leaders are vital to brands, serving as the voice that connects them directly with consumers. With a major in Marketing, you will gain the skills needed to do anything from launching the latest technology product to running public relations for a political campaign.
|A sample of courses offered for a major in Marketing:|
|Marketing Planning & Strategy||Advertising|
|Market Research &
|Managing Customer Experiences|
|Integrated Marketing Communications||Digital & Social Media Marketing|
Note: Curriculum, courses, sequencing, and program requirements are subject to change.
In the classroom, I am more like a facilitator. I generate a positive atmosphere so students are comfortable, and aren’t afraid of asking questions or making mistakes. I set the tone early on by inviting students to discuss what they think, and many will quickly put their hands up because they already feel confident about contributing. I believe students learn best by asking questions, not being afraid to make mistakes, and developing a critical mind-set as they learn.
Senior Associate Dean, Global Discipline Lead for Marketing
London Professor of the Year, Hult Awards 2015