Marketing majors are curious, analytical, and creative. When you focus on marketing, you’ll learn to understand consumer behavior, how to connect with market needs, and how to shape brand perceptions. It’s an inspiring curriculum that embraces the latest thinking about the customer–brand relationship.
|A sample of courses offered for a major in Marketing:|
|Marketing Planning & Strategy||Advertising|
|Market Research &
|Managing Customer Experiences|
|Luxury Marketing||Digital & Social Media Marketing|
Note: Curriculum, courses, sequencing, and program requirements are subject to change.
|With a major in Marketing you could become a:|
|Product Manager||Advertising Account Executive|
|Media Buyer||PR Manager|
|Social Media Manager|
In the classroom, I am more like a facilitator. I generate a positive atmosphere so students are comfortable, and aren’t afraid of asking questions or making mistakes. I set the tone early on by inviting students to discuss what they think, and many will quickly put their hands up because they already feel confident about contributing. I believe students learn best by asking questions, not being afraid to make mistakes, and developing a critical mind-set as they learn.
Senior Associate Dean, Global Discipline Lead for Marketing
London Professor of the Year, Hult Awards 2015