Real-world business experience: Challenge Learning

As an integral part of your studies, you’ll hone your skills with real-world Core Challenges. With each challenge, you’ll put the theory you’ve learned into practice. You’ll use design thinking to create new startup ideas, develop solutions to combat some of the world’s most pressing social issues, and become adept at confidently pitching your ideas.

Year 1

Startup Challenge
During the Startup Challenge, you’ll work in teams to design and pitch a product or service to a specific target audience. Using design thinking to recognize what makes a good offering, you’ll decide which market your venture will add value to. Then you’ll promote your venture, helping you understand the importance of finding, and creatively reaching, your future customers. This challenge encourages you to think on your feet, present your ideas, and collaboratively approach problem-solving with a positive mindset.

Year 2

Social Impact Challenge
The Social Impact Challenge is modeled on the prestigious Hult Prize student competition, which is dedicated to launching the world’s next wave of social entrepreneurs. You and your team will be challenged to think globally and responsibly to solve a pressing social issue. Your challenge topic could range from improving education in developing nations to addressing the refugee crisis. This challenge will help you to think about corporate responsibility and the power business has to do well by doing good. 


Year 3

Major Challenge
The Major Challenge enables you to focus more closely on your specialization and develops your career-ready skills. The challenge will focus on an issue or problem that requires you to use the theory you’ve learned in class and to apply it to the real world and real companies. And the challenges may even go beyond the Hult campus—you could be competing in the Google Online Marketing Challenge, competing against students from hundreds of other schools all over the world to work on a solution for a client like Credit Suisse. 

Year 4

Capstone: Hult Business Challenge
Bring your own startup to market or solve a global corporation's innovation challenge in this final, capstone project. Entrepreneurs, you will be supported by our in-house accelerator, Hult Founders Lab, and compete against other teams in your final pitch to investors.

Corporate contenders, finalists will pitch their ideas directly to the client. In 2017, Amazon asked students to help them grow their startup platform. For 2018, F1 giant McLaren wanted ideas on how they can diversify sponsorship, and trailblazing crowd-sourced platform Yelp has challenged students to find new ways to increase their user-generated content.

We are excited to be working with the entrepreneurial students from Hult on the 2017 Hult Business Challenge. Partnering with Hult will enable us to leverage the perspective and skills of their globally-minded undergraduate students to help us continue to improve the support we provide startups on Amazon Launchpad.

Jason Feldman

Head of Global Innovation, Amazon

Curious about the program?

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