The Curriculum

Each student will declare a concentration, the subject he plans to study in-depth. After completing courses in Communication Skills, Liberal Arts, Global Knowledge, and Business Fundamentals core courses, he can choose one of five areas in which to major:

Sample courses may include:1

  • Branding
  • Consumer Behavior
  • Digital Marketing
  • Marketing Communications
  • Marketing Research
  • Marketing Strategy
  • Advertising & Public Relations
  • Action Project in Marketing

1Curriculum, courses, sequencing, and program requirements are subject to change at the sole discretion of Hult International Business School.

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Marketing

Marketing professionals have become vital not just to organizations, but to society as a whole. A major in marketing prepares you to communicate to the world.

The road to marketing savvy

Marketing resides firmly at the core of commercial productivity and competitive business. It is driven by the basic belief that customers, before products or services, are the means to profit. To succeed in the marketplace, a company must not only identify and respond to customer needs, but also ensure that its response is seen as superior to that of its competitors. Marketing and public relations experts shape public perception about products, people, and organizations. They need to have a thorough knowledge of media outlets, both local and global, and an expert understanding of how to harness the power of print, broadcast, and internet forms of communication. The Hult concentration in Marketing makes sure graduates are outfitted with the skills to work for corporations or businesses in the non-profit sector.

Digital marketing curriculum for a digital age

The digital world, in which consumers are no longer a passive audience but rather active participants, brings forth a huge array of addressable media channels that blur the lines between marketers and the end users. Within the contemporary digital environment, the rules of the game have changed and a new generation of graduates has the potential to drive companies forward by tapping into a set of digital marketing techniques that others are slow to adopt. Hult was among the first schools to incorporate digital marketing and social media and search engine technology into the curriculum.

Learning objectives

  • Knowledge of current trends in strategic marketing and an understanding of the contribution of marketing to effective corporate management and strategy
  • Critical appraisal of the different types of marketing vehicles
  • An ability to apply marketing concepts to frame and solve business problems
  • Critical evaluation of the imperatives for effective marketing in the 21st century digital environment
  • Ability to present marketing plans to an audience

Career opportunities

Graduates will develop careers in advertising, product development, brand management, design, copywriting, research and planning, client services, public relations, media companies, and promotions.