Each student will declare a concentration, the subject he plans to study in-depth after completing courses in Communication Skills, Liberal Arts, Global Knowledge, and Business Fundamentals.
* Curriculum, courses, sequencing, and program requirements are subject to change
Marketing professionals are vital not just to organizations but to society as a whole. A concentration in marketing prepares you to communicate with the world.
Marketing is driven by the belief that customers, before products or services, are the path to profit. To succeed in the marketplace, a company must first identify and respond to customer needs—and then convince customers that it can meet their needs better than anyone else. Marketing and public relations experts shape popular
perception about products, people, and organizations. They need to have a thorough knowledge of the media—including the new world of social networks. After a Hult concentration in marketing, you will have the skills to do anything from launching the latest smartphone to running public relations for a political campaign.
The digital revolution has changed the face of marketing forever—destroying the old boundaries between professional marketers and consumers. You can be part of the first generation of graduates to begin their careers in the world of Web 2.0, where marketing messages are picked up by consumers and spread far and wide through social media. The Hult curriculum teaches you how to maximize the marketing magic of microblogs, mobile technology, and virtual worlds. Hult was among the first schools to incorporate digital marketing and the impact of social media and search engine technology into the curriculum.
A concentration in Marketing unlocks the door to a staggering variety of careers at specialist companies such as advertising agencies and design businesses. But you will be equally at home as a product development or brand management specialist—to name just two examples—within a multinational.