Session 6
Minimal Viable Product
In this session, students will learn how to build and test lean products by focusing only on the core features that solve key customer problems. We’ll explore what makes a product “minimum” and “viable,” how to quickly prototype and test ideas, and how to use feedback to improve. By the end, students will understand how MVPs can reduce risk, save resources, and guide smarter product decisions.
Session 6 Recordings
Complete this session by watching all recordings.
Part 1
Part 2
Part 3
Session outcomes
By the end of the session, you will be able to:
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Define your MVP and complete the deliverables required for the Innovator's Canvas. This will include:
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The description of of the sports tech Product or Service; its value proposition to the target customer; its brand promise (the additional emotional reason this product or service exists);
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The Gain Creator--the value created beyond simply solving the problem; and the MVP's Pain Killer--the main attribute that solves the customer's pre-existing "pain" (problem).
Additional Resources
Additional Guidance on the Innovation Canvas Template can be found on this website here
About Hult International Business School
Hult is recognized by business education’s three most prestigious international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), the Association of MBAs (AMBA), and EQUIS (The European Quality Improvement System).
Our programs are consistently ranked as among the best in the world by the most renowned publications including the Financial Times, the Economist, Forbes, and Bloomberg Businessweek.
Hult is the proud winner of the Best Business School Careers Strategy award 2020 from the Association of MBAs (AMBA) and BGA. This follows our 2014 win of the AMBA Innovation award.
To find out more about Hult’s other programs, please visit www.hult.edu.