Learning Hub

Session 3

Value Proposition

This session will explore how to craft a compelling value proposition anchored in market insights and emerging trends. Students will engage in structured ideation processes to translate key market shifts into innovative concepts. Students will engage in structured ideation processes to translate key market shifts into innovative concepts, focusing on defining clear, differentiated value propositions that address real market needs and drive business growth.

Session 3 Recordings

Complete this session by watching all recordings.

Part 1

Part 2

Part 3

Session outcomes

By the end of the session, you will be able to:

  • Analyze the market environment and industry trends using structured tools.

  • Interpret market insights and emerging trends to uncover new opportunities.

  • Apply structured ideation processes to generate innovative concepts.

  • Define clear and differentiated value propositions that directly address market needs.

  • Use the Innovator’s Canvas to shape value propositions, focusing on:

  • Customer Pains and Gains – what problems are solved and benefits created.

  • Proposed Value Proposition – how the solution stands out and drives business growth.

Additional Resources

Additional Guidance on the Innovation Canvas Template can be found on this website here

About Hult International Business School

Hult Triple Accreditation

Hult is recognized by business education’s three most prestigious international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), the Association of MBAs (AMBA), and EQUIS (The European Quality Improvement System).

Our programs are consistently ranked as among the best in the world by the most renowned publications including the Financial Times, the Economist, Forbes, and Bloomberg Businessweek.

Hult is the proud winner of the Best Business School Careers Strategy award 2020 from the Association of MBAs (AMBA) and BGA. This follows our 2014 win of the AMBA Innovation award.

To find out more about Hult’s other programs, please visit www.hult.edu.