What happens when profit models depend on keeping users hooked? This masterclass dives into the landmark class-action lawsuit against Meta—and unpacks the psychology, economics, and politics behind how digital platforms capture attention and shape behavior.
DATE
Thursday, October 22, 2026
TIME
6pm
TIMEZONE
Europe/London
LOCATION
Online
Register here
The lawsuit against Meta alleges the company knowingly designed addictive features that harmed young users—all while prioritizing growth and profit. But this case raises bigger questions about how digital platforms operate, how they monetize our attention, and how they navigate public accountability.
In this masterclass, you'll examine the Meta case through the lenses of Psychology, Economics, and Politics (PEP). You'll explore how platforms engineer engagement, the economic incentives driving these design choices, and the regulatory landscape struggling to keep pace. Whether you're interested in tech, ethics, policy, or business strategy, this session offers a critical look at one of the defining issues of our digital age.
How platforms use psychological principles to drive engagement and retention
The economic models behind attention-based business strategies
Why regulation lags behind—and what accountability could look like
At Hult, our faculty guide students in applying cutting-edge tools and theories to tackle real, contemporary business challenges. The professors leading our Doctorate in Business Administration are award-winning researchers with impact in both academia and industry. We’re excited to give you a glimpse of Hult’s dynamic, hands-on approach to business education in this virtual masterclass.
Can’t join us for this session? Check out our other events to find more sessions that will prepare you for life at Hult.