Great products solve real problems. In this masterclass, Professor Ester Pescio breaks down the principles behind designing solutions that resonate with users—and stand out in the market. Learn how to move from idea to impact.
DATE
October 26 and 27, 2026
TIMEZONE
CST
LOCATION
Lincoln School, Costa Rica
Register here
What separates a product that succeeds from one that fails? Often, it comes down to understanding what people actually need—and designing with that insight at the center. In this masterclass, Professor Ester Pescio will guide you through the fundamentals of product innovation, from identifying real user pain points to developing solutions that create genuine value.
You'll explore frameworks used by leading innovators and learn how to apply a user-centered mindset to your own ideas. Whether you're launching a startup, working on a class project, or simply curious about how great products come to life, this session will give you practical tools to think like a product designer
How to identify unmet needs and turn them into product opportunities
Frameworks for testing and validating ideas before you build
Strategies for designing solutions that users will actually adopt
At Hult, our faculty guide students in applying cutting-edge tools and theories to tackle real, contemporary business challenges. The professors leading our Doctorate in Business Administration are award-winning researchers with impact in both academia and industry. We’re excited to give you a glimpse of Hult’s dynamic, hands-on approach to business education in this virtual masterclass.
Can’t join us for this session? Check out our other events to find more sessions that will prepare you for life at Hult.