What separates a breakthrough idea from just another trend?
Join Hult faculty member Matthew Fisher for an interactive masterclass exploring how entrepreneurs successfully bring new products, services, and ideas to market. You'll learn how to spot genuine innovation, understand what drives customer adoption, and discover the marketing strategies that help new ventures gain traction in competitive industries.
DATE
Wednesday, October 28, 2026
TIME
5pm
TIMEZONE
America/Sao_Paulo
LOCATION
Online
Register here
In this interactive masterclass, Matthew Fisher will explore how entrepreneurs identify market opportunities, build interest around new ideas, and turn innovations into real-world success. Through real-world examples and hands-on discussion, you'll examine why some products take off while others fail to gain momentum. You'll dive into the fundamentals of entrepreneurial marketing—how businesses create demand, attract early customers, and stand out in crowded markets. Whether you're curious about launching your own venture or simply want to understand how business innovation works, this session will sharpen your critical thinking and give you a taste of Hult's practical approach to business education.
Learn how to evaluate whether an idea is true innovation or simply hype
Explore marketing strategies used to enter new and competitive markets
Develop an understanding of the entrepreneurial mindset needed to launch successful ventures
At Hult, our faculty guide students in applying cutting-edge tools and theories to tackle real, contemporary business challenges. The professors leading our Doctorate in Business Administration are award-winning researchers with impact in both academia and industry. We’re excited to give you a glimpse of Hult’s dynamic, hands-on approach to business education in this virtual masterclass.
Can’t join us for this session? Check out our other events to find more sessions that will prepare you for life at Hult.