Product Innovation: Designing Solutions People Actually Need

Join Professor Ester Pescio for an exclusive masterclass exploring how innovative products are built by identifying real customer needs and creating solutions that make an impact.

DATE

Thursday, August 20, 2026

TIME

12pm

TIMEZONE

America/Guatemala

LOCATION

Guatemala City

Register here

About the masterclass

After this session, you'll walk away with:


A practical framework for identifying problems worth solving


Techniques for validating ideas quickly and effectively


Insight into how global businesses create products people actually want

Meet our speaker

A classroom less ordinary

At Hult, our faculty guide students in applying cutting-edge tools and theories to tackle real, contemporary business challenges. The professors leading our Doctorate in Business Administration are award-winning researchers with impact in both academia and industry. We’re excited to give you a glimpse of Hult’s dynamic, hands-on approach to business education in this virtual masterclass.

Can’t join us for this session? Check out our other events to find more sessions that will prepare you for life at Hult.

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