The Human Edge in AI-Era Marketing | Hult International Business School

Exclusive Masterclass

YOU > AI: The Human Edge in AI-Era Marketing

What separates the brands that break through from the ones that blend in? The human touch.

Personalization used to feel like magic. Now every brand runs on the same data, the same tools, and the same AI—and you can probably tell. The feeds look alike, the ads sound alike, and most of it gets scrolled past.

In this webinar, Dr. Patrick Lynch—Hult professor, AI Faculty Lead, and author of How to Outsmart AI and THRIVE—explores why the most effective marketers in the AI era aren't the ones who automate everything. They're the ones who know when to step in with creativity, empathy, and strategic thinking that algorithms simply can't match.

DATE

Tuesday, October 20, 2026

TIME

10am (Boston) / 3pm (London) / 6pm (Dubai)

LOCATION

Live online | Join from anywhere

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About the masterclass

Discover why the brands that stand out in the AI era are the ones that feel most human—and how to build the skills AI can't replace. Whether you're a prospective student or simply want to future-proof your marketing skillset, this session offers a fresh perspective on thriving alongside AI—not being replaced by it.

After this session, you'll walk away knowing:

Where AI adds value—and where it falls short.

How to leverage Hult's 5Cs framework—five human capabilities that give you a competitive edge.

Practical ways to stand out in a market flooded with AI-generated content.

Meet our speaker

Patrick Lynch

Dr. Patrick Lynch is a global business consultant and entrepreneur, investigating how emerging technologies help find, service, and keep customers. He is a practitioner of strategic disciplines to prepare organizations for the future, with extensive experience in performance management, operations, and digital marketing to create quality customer experiences. Currently he focuses on pioneering innovations for Web 3.0 solutions including digital transformation, AI/AR/VR/XR, and immersive experiences.

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A classroom less ordinary

At Hult, our faculty guide students in applying cutting-edge tools and theories to tackle real, contemporary business challenges. The professors leading our postgraduate programs are award-winning researchers with impact in both academia and industry. We’re excited to give you a glimpse of Hult’s dynamic, hands-on approach to business education in this virtual masterclass.

Can’t join us for this session? Check out our other events to find more sessions that will prepare you for life at Hult.

About us Events

YOU > AI: The Human Edge in AI-Era Marketing

About the masterclass

Meet our speaker

Patrick Lynch

A classroom less ordinary

Ready to dare mighty things?