Have you ever wondered why you reach for one brand over another, or why some ads stick in your memory while others disappear?
In this interactive masterclass, Professor Matthew Fisher will take you behind the scenes of consumer decision-making and brand strategy. Through engaging discussion and real-world examples, you'll explore questions like: Why do trends go viral? What makes certain brands unforgettable? And how do companies turn psychology into profit?
DATE
Wednesday, October 7, 2026
TIME
7pm
TIMEZONE
America/Sao_Paulo
LOCATION
Online
Register here
You'll walk away with a clearer understanding of how marketing influences behavior—and how businesses use these insights to build loyalty, drive engagement, and stand out in crowded markets. You'll also experience Hult's hands-on, discussion-based approach to learning, where critical thinking and real-world application take center stage.
Whether you're exploring your future in business or simply curious about the hidden forces behind your favorite products, this masterclass offers a fresh perspective on the choices you make every day.
Discover why certain brands earn your trust and loyalty
Learn how companies shape the way you think and choose
Gain real-world marketing insights from Hult faculty
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At Hult, our faculty guide students in applying cutting-edge tools and theories to tackle real, contemporary business challenges. The professors leading our Doctorate in Business Administration are award-winning researchers with impact in both academia and industry. We’re excited to give you a glimpse of Hult’s dynamic, hands-on approach to business education in this virtual masterclass.
Can’t join us for this session? Check out our other events to find more sessions that will prepare you for life at Hult.
