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Discover Hult Master's

You've explored the programs. You've compared your options. Now it's time to experience what a master's at Hult actually feels like.

Discover Hult Master's is a two-part virtual experience built exclusively for ambitious individuals ready to accelerate their careers.

This is your chance to go beyond the website—connect with alumni who've been where you are, step into our classroom, and get the clarity you need to move forward.

DATE

September 22 and 24, 2026

TIME

2pm London, 9am Boston, 5pm Dubai

LOCATION

Online | Join from anywhere

About the Business Challenge

The Neuroscience of Novelty: A Marketer's Guide to New Tech Adoption

Why do groundbreaking technologies often struggle to gain traction? The answer usually isn't the product or the technical specs—it's the psychological framing.

In this hands-on challenge, you'll explore how the brain responds to novelty and why consumers resist even the most innovative products. Working in teams, you'll apply principles from psychology and neuroscience to reframe how new technology is positioned in the market.


What you'll take away:

  • A practical framework for positioning new tech products

  • Insight into how the brain processes novelty and uncertainty

  • A taste of Hult's collaborative, challenge-based classroom experience

Meet our speakers

A classroom less ordinary

At Hult, our faculty guide students in applying cutting-edge tools and theories to tackle real, contemporary business challenges. The professors leading our master's programs are award-winning researchers with impact in both academia and industry. We’re excited to give you a glimpse of Hult’s dynamic, hands-on approach to business education in this virtual masterclass.

Can’t join us for this session? Check out our other events to find more sessions that will prepare you for life at Hult.

About Hult International Business School

Hult is recognized by business education’s three most prestigious international accrediting bodies:

The Association to Advance Collegiate Schools of Business (AACSB International), the Association of MBAs (AMBA), and EQUIS (The European Quality Improvement System).

Our programs are consistently ranked as among the best in the world by the most renowned publications, including the Financial Times, the Economist, Forbes, and Bloomberg Businessweek.

Hult is the proud winner of the Best Business School Careers Strategy Award 2020 from the Association of MBAs (AMBA) and BGA. This follows our 2014 win of the AMBA Innovation award.

To find out more about Hult’s other programs, please visit www.hult.edu.


1

st

in the US, Financial Times, Global Masters in Management Ranking, 2025


2

nd

Global Online MBA Ranking, CEO Magazine, 2025


2

nd

for International Students, Financial Times, Global Masters in Management Ranking, 2025


10

th

for International Students, Financial Times, Global One-Year MBA Ranking, 2025


47

th

Overall Ranking, The Princeton Review, Top Grad Schools for Entrepreneurship, 2024