Business Challenge: James Madison University
Join ambitious peers for an interactive, high-impact business challenge led by Hult professor Beau Giannini. Gain firsthand insight into how industry leaders tackle complex problems.
Whether you’re exploring your career path or building decision-making skills, this experience offers hands-on learning, fresh perspectives, and an energizing challenge beyond the classroom.
Event details
Address: Godwin 0344, James Madison University, 800 S Main St, Harrisonburg, VA, 22807
Date: April 28, 2026
Time: 6:30pm - 9:00 pm EST
What to expect
Marketing in the Age of AI: Immigration Pathways
Join this live, in-person business challenge exploring the power of social media marketing in the age of AI. Start by building an ideal customer profile, then work in teams to develop a targeted Instagram or TikTok campaign for Immigration Pathways—a real AI-driven platform helping people in the US navigate the visa process.
This fast-paced, hands-on experience builds strategic thinking, creative campaign development, and presentation skills while offering insight into how data-backed decisions drive successful marketing in a competitive, high-stakes industry.
Agenda
6:30pm- Welcome & Introduction
7:00pm- Business Challenge begins (In teams)
8:30pm- Team Presentations
9:15pm- Award top 3 teams and session close
Dr. Beau Giannini
Dr. Giannini has a PhD from Tongji University in Management Science, an MBA from UC Berkeley in Global Management and Social Entrepreneurship, and a BA from Dartmouth College in Asian Studies with a focus on Chinese Language and Literature. He has international operating and business development experience including successful acquisitions in the financial technology and supply chain management sectors.
He runs Ternary Intelligence, a computational finance company that models predictive analytics for the financial markets. He is also the founder of Sinomark Consulting based in Shanghai, China where his company guides process improvements for sourcing operations.
Dr. Giannini’s research focus is on Emerging Technologies and Digital Transformation.
A Business School for Those Made to Do
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More than a non-profit business school, Hult is a dynamic multicultural community that educates, inspires, and connects some of the world’s most forward-thinking business talent. We flip the traditional approach to education by using learning-by-doing experiences to transform students' skillset, from the moment they join us, into that of an exceptional businessperson, from the moment they graduate.
Interested in learning more but can’t join us for this event? Check out hult.edu/events to find upcoming virtual events you can join from anywhere!