The Psychology of Choice: How to Make Easier Decisions

Choice is our ability to make decisions when presented with two or more options. Some are easy and involve a simple cognitive process while others are complex and paradoxical, whether choosing for ourselves or helping others to make a choice. The psychology of choice explores why we subconsciously make the decisions we do, what motivates those decisions, and what needs these decisions are meant to satisfy. Is having more options better or worse? Are my choices rational? We will unpack some of the cognitive quirks and psychological challenges that the human mind brings to decision-making during this short session.

Robert Hamwee has been involved in international training and development for over 25 years, having started his career as a trainer in languages and information technology in South America, where he lived for 23 years.

Robert‘s work focuses on the design and implementation of innovative global training programs in the areas of leadership development and international/cross-cultural communication. He has designed and delivered training projects for many international organizations, including Fujitsu, EDF, Unilever, Zurich, BT, Rolls Royce, Barclays Bank, Lloyds Bank, and Virgin Media, to name a few.

Robert holds an MA, a diploma in management, and a teaching certificate from the Royal Society of Arts. He is also a member of the ITSMF (IT Service Management Forum) and of the Board of Examiners of the University of Cambridge.