The Power of Personal Branding

You only get one chance to make a good first impression. What is the impression that you give when you meet someone for the first time? What does it mean to “brand” oneself? How can you develop your personal brand? In this interactive master class, we’ll explore different methods to understand and develop your personal brand that will enhance the information you aim to convey to others. We’ll learn about how your opinions, reputation, and values may influence others and shape your personal brand.

Pamela Campagna is a professor of practice, teaching leadership, global strategy, management, marketing, and international business. Her research focuses on team formation and personal success, as well as women in leadership. She is a Certified Management Consultant (CMC) and an educator who is passionate about working with clients and students to drive strategic, professional development, and organizational results. Her work extends from the field into the classroom and back again.

Professor Campagna's experience includes twelve years in the industry, in addition to twenty-two years as a consulting business owner, working alongside C-level executives and their teams around the world.