Inside Peloton’s spin bike: Pricing Strategy, and Consumer Behavior

As part of Hult’s Virtual Skills Lab, this webinar will be hosted by Professor Matthew Fisher, who'll be speaking about the pricing strategy and consumer behavior.

Class size is limited, so please register below.

You will receive a link to access the webinar after registration.

August 10, 2022

7am, 11am, 2pm PDT

1 hour

PDT San Francisco Timezone

Enter Details


About the class

Peloton is one of the hottest brands in the emerging fitness technology space.  However, the fitness industry is littered with failed fads and fitness gimmick-driven diets. Tune in to hear Professor Matt Fisher talk about pricing strategy, consumer behavior, and branding aspects of the Peloton spin bike.

Matthew Fisher

Matthew Fisher teaches marketing, management, and operations courses at Hult. He’s also an adjunct professor at San Francisco State University and Saint Mary’s College. He has ten years of experience in financial services and real estate as well as an MA in philosophy, an MBA from SFSU, and a MIB (international business) from the Université Nice Sophia Antipolis.

His extensive entrepreneurial experience has also allowed him to teach in the areas of economics, entrepreneurship, operations, and philosophy.

Expertise includes

Marketing Management
Strategic Analysis

Virtual Skills Lab Series

Hult’s Virtual Skills Lab is an online global meeting space offering you the opportunity to skill up and get ahead—from home. Connect with like-minded go-getters from all over the globe and hear from world-class Hult professors on the latest topics and trends in live, interactive workshops and webinars.