The Importance of Brand Building with Matthew Fisher

How can marketing enable firms to compete when the product is undifferentiated? This session will introduce some of the fundamentals of marketing. When competitor offerings are similar and well established, launching a new brand of water carries substantial risks. Professor Fisher will introduce how a brand has found success through branding, but also where constraints remain to further success.

You will receive a link to access the zoom after registration.

June 22, 2023


1 hour

Eastern Time EDT

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About the IGNITE Summer Business Series

The Hult IGNITE Summer Business Series is exclusively designed to ignite students' passion for business! This inviation-only series is made for business-inclined high school students who are curious about a global degree in business. All students who attend and participate in all three classes (June 15, June 22, and June 29 at 6pm EST/3pm PST) will not only get a sense of a few different college-level business courses with world-renowned professors at Hult International Business School, but also will receive a "Hult IGNITE Business Leader" Diploma of Participation. This diploma is something that can be added to one's resume for any post-high school education or business opportunities.

Matthew Fisher

Matthew Fisher teaches marketing, management, and operations courses at Hult. He’s also an adjunct professor at San Francisco State University and Saint Mary’s College. He has ten years of experience in financial services and real estate as well as an MA in philosophy, an MBA from SFSU, and a MIB (international business) from the Université Nice Sophia Antipolis.

His extensive entrepreneurial experience has also allowed him to teach in the areas of economics, entrepreneurship, operations, and philosophy.

Expertise includes

Marketing Management
Strategic Analysis

A classroom less ordinary


Teaching at Hult is no ordinary profession—but Hult is no ordinary school. We can’t wait to meet you in the classroom and see just how extraordinary you can be.

Can’t join us for this online session? Check out to find more virtual sessions that will prepare you for life at Hult.