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Dean Mo is a marketing professor.

Mo is a graduate from the University of Oxford, Cranfield University School of Management, and ISM, and is a chartered marketer and fellow of the Chartered Institute of Marketing, UK. He teaches marketing and strategy courses and won “Professor of the Year” for seven consecutive years. He was voted for and selected by Poets & Quants as one of the Top 50 Global Business Professors in 2020. His book Essentials of Contemporary Marketing is published by Bloomsbury Business.

Mo’s professional experiences outside academia include managing his own marketing consultancy company in London. Organizations he has consulted for include Coca-Cola, Barclays Bank, The British Council, and The Gambia Chamber of Commerce.