To AI or Not to AI? Where Marketers Need to Apply and Resist AI Application

Talk of AI is everywhere. It’s boosting workplace productivity, and organizations are encouraging its adoption—but where should we resist it?

While technology offers new ways to accomplish our work, it also introduces new challenges and limitations. Not all technological advances are accepted by consumers and may result in substantial shifts in consumer behavior. As the primary advocates and defenders of the customer experience, marketers need to tread carefully to avoid damaging brand perceptions and customer satisfaction.

In this session, we’ll explore where human interaction matters most and where marketers should think twice before applying AI.