Marketing With Nostalgia

This session will discuss the concept of nostalgia in marketing activities. You'll also have the opportunity to experience for yourself what a live online class from our Global Online MBA at Hult is really like.

There are two sessions to choose from—12pm or 6pm EDT. Class size is limited, so make sure to register now.

You will receive a link to access the webinar after registration.

May 24, 2023

12pm or 6pm

1 hour

Boston EDT Timezone

Enter Details


About the class

Brands often utilize nostalgia to tap into perceptions of bygone eras. Nostalgia marketing utilizes psychological aspects of consumer behavior to bring back the "old" with a sprinkling of the "new." This interactive session will teach you about the use of nostalgia in marketing activities. You will get to learn something new, interact with future classmates, and see what makes Hult a unique experience.

Matthew Fisher

Matthew Fisher teaches marketing, management, and operations courses at Hult. He’s also an adjunct professor at San Francisco State University and Saint Mary’s College. He has ten years of experience in financial services and real estate as well as an MA in philosophy, an MBA from SFSU, and a MIB (international business) from the Université Nice Sophia Antipolis.

His extensive entrepreneurial experience has also allowed him to teach in the areas of economics, entrepreneurship, operations, and philosophy.

Expertise includes

Marketing Management
Strategic Analysis

A classroom less ordinary


Teaching at Hult is no ordinary profession—but Hult is no ordinary school. We can’t wait to meet you in the classroom and see just how extraordinary you can be.

Can’t join us for this online session? Check out to find more virtual sessions that will prepare you for life at Hult.