Experience Hult in Paris
The Secrets of Turning Ideas into Successful Products
Experience Hult’s dynamic teaching style in a masterclass with Professor Mo Willan on Innovation in Business Processes: How Companies Develop New Products. You’ll also have the chance to connect with other students in an engaging, international setting.
Participants will receive a Certificate of Attendance.
Register Now
Event Details
Join us in Paris for an interactive masterclass from Hult Professor Mo Willan.
Address: EF Office, 5 avenue de Provence, 75009, Paris
Date: Saturday, November 22, 2025
Time: 11am CEST (Paris Time Zone)
What to Expect
11:00am: Welcome refreshments
11:15am: Brief introduction to Hult by the team
11:30am: Masterclass with Mo Willan - Innovation in Business Processes: How Companies Develop New Products
1:00 PM: Lunch break & networking
End of session – Certificate distribution to participants
Mo Willan
Dean Mo is a marketing professor.
Mo is a graduate from the University of Oxford, Cranfield University School of Management, and ISM, and is a chartered marketer and fellow of the Chartered Institute of Marketing, UK. He teaches marketing and strategy courses and won “Professor of the Year” for seven consecutive years. He was voted for and selected by Poets & Quants as one of the Top 50 Global Business Professors in 2020. His book Essentials of Contemporary Marketing is published by Bloomsbury Business.
Mo’s professional experiences outside academia include managing his own marketing consultancy company in London. Organizations he has consulted for include Coca-Cola, Barclays Bank, The British Council, and The Gambia Chamber of Commerce.
