London Campus Open House
Curious what it’s like to be a student at Hult London? Spend a day on our campus in the heart of the city and experience Hult’s global community firsthand.
Join an interactive masterclass with a Hult professor, connect with future classmates, chat with current students, and hear inspiring alumni stories—then stay for relaxed networking to keep the conversation going.
Event details
Meet us in London to learn more about Hult's global postgraduate programs.
Address: 37-38 John St, London WC1N 2AT
Date: Saturday, March 21, 2026
Time: 1pm
About the event
See the agenda below:
1pm: Welcome lunch
2pm: Masterclass with Hult professor David James
3:15pm: Coffee break
3:30pm: Current student and alumni panel
4:30pm: Optional campus tours
5pm: Networking refreshments & nibbles
Hult London
37-38 John St, London WC1N 2AT
About the Masterclass
Marketing Is Desire Engineering—So How Do We Design Desire?
What makes people want what they want? In this thought-provoking masterclass, Professor David James explores the psychology behind consumer desire and shows you how marketers can ethically engineer it.
Drawing on his extensive experience advising startups and global brands alike, David will unpack the mechanisms that drive consumer behavior—and challenge you to think differently about what marketing really is.
What you'll take away:
· A fresh perspective on marketing as a tool for shaping—not just responding to—consumer needs
· Practical frameworks you can apply whether you're building a startup or leading a brand
· Actionable techniques for understanding what truly motivates your target audience
Dr. David James
David is a professor of marketing at Hult. He teaches marketing, leadership, entrepreneurship, and pricing and loves to make classes interactive and fun.
David is one of the world’s leading experts on entrepreneurship, marketing, and personal and leadership branding. His thoughts and research have been covered by CNN, the Economist, the BBC, the Daily Telegraph, LeMonde, Børsen and the Financial Times, among others.
David holds a doctorate from Brunel University and an MBA from Kingston Business School. His recent experience outside Hult includes working with one of the world’s most successful rugby clubs on player psychology and resilience, facilitating large commercial transactions, coaching and mentoring senior business leaders, developing marketing strategies for many businesses of all shapes and sizes, and running a business with one of the world’s most famous hypnotists!
Expertise includes
