London Campus Premiere

Exclusively for confirmed students, our Campus Premier events prepare you for your future at Hult. Spend an action-packed day on campus, experiencing Hult’s global community. Connect with future classmates, chat with current students, and learn from our alumni. Wrap up the day with refreshments and bond with your new international friends.

David is a professor of marketing at Hult. He teaches marketing, leadership, entrepreneurship, and pricing and loves to make classes interactive and fun.

David is one of the world’s leading experts on entrepreneurship, marketing, and personal and leadership branding. His thoughts and research have been covered by CNN, the Economist, the BBC, the Daily Telegraph, LeMonde, Børsen and the Financial Times, among others.

David holds a doctorate from Brunel University and an MBA from Kingston Business School. His recent experience outside Hult includes working with one of the world’s most successful rugby clubs on player psychology and resilience, facilitating large commercial transactions, coaching and mentoring senior business leaders, developing marketing strategies for many businesses of all shapes and sizes, and running a business with one of the world’s most famous hypnotists!

Professor

Martin Boeckle is a Professor of Information Systems & Business Analytics at Hult International Business School. He is an advocate for data-driven behavioral design concepts, such as gamification, and a key contributor to the emerging field of human-centered artificial intelligence (HCAI), with numerous publications in top journals and international conferences.

Martin began his career as a Product Strategist and UX Engineer, focusing on the design and development of data-rich experiences in the eHealth industry. For over six years, he worked for the Boston Consulting Group (BCG), specializing in crafting human-centered digital experiences and addressing strategic design challenges through qualitative and quantitative research. His expertise in business analytics has been pivotal in developing solutions that optimize decision-making and enhance the overall customer experience (CX) for global clients across various industries.

His professional interests include product development, design leadership, and strategies for Metaverse applications. Martin holds a PhD in Business Information Systems from the ESCP Business School and a Master's degree from Graz University of Technology (TU Graz).

In London you’ll study business in a city with more headquarters of international companies than any other European city, the biggest startup cluster on the continent, and a long-standing reputation as a global trendsetter. At Hult, you’ll put theory into practice as you take part in team projects and live client challenges as part of your everyday classroom experience.

Our graduate campus is in the academic heart of London, just a five-minute walk from the Zone 1 Tube station Holborn. You’ll be at the intersection of Bloomsbury, the city’s academic center, and Holborn, a major media and advertising hub. A short distance away is Europe’s largest startup cluster, Tech City, and London’s world-renowned financial district.