For undergraduate students who dare mighty things.
Join Hult Professor Alex Reeve for a fast-paced, 90-minute innovation challenge with all the energy of a hackathon. No team? No experience? No problem. Bring a can-do attitude, and we’ll match you up with like-minded people to solve a future-focused business challenge.
Event details
Address: 37-38 John St, London WC1N 2AT
Date: Saturday, November 22 , 2025
Time: 10:00am
See event highlights below:
Agenda
9:45pm: Check-in & Breakfast
10:00am: Innovation Challenge with Professor Alex Reeve
11:30pm: Presentations
12:00 noon: Awards for the Top Three Teams
12:30pm: Wrap-up & Close
Prizes that launch futures
The top three teams win bursaries to Hult's Summer Bootcamp in Boston & London.
This challenge could be your passport to something much bigger.
Register now! Places are limited.
Dr. Alex Reeve is the Professor of Marketing and Technology Leadership at Hult International Business School in London, Dubai, and Boston, and at Hult Ashridge Executive Education. He consults for a number of businesses in the media and tech industries and undertakes research into consumer behaviour.
Alex lectures in Strategic Marketing, Agile Leadership, Product Management, Strategic Brand Management, Digital Marketing, Sales Management, and Consumer Behaviour. His focus is increasingly on helping students, executives, and organizations take an agile approach, enabling them to create greater value through closer relationships with their customers and partners.