Innovation Challenge Boston
For undergraduate students who dare mighty things.
Join our Hult Professor, Matt Johnson, for a fast-paced, 90-minute innovation challenge with all the energy of a hackathon. No team? No experience? No problem. Bring a can-do attitude, and we’ll match you up with like-minded people to solve a future-focused business challenge.
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About the event
See event highlights below:
Agenda
9:45am: Check-in & Breakfast
10:00am: Innovation Challenge with Hult Professor, Matt Johnson
11:30am: Presentations
12:00 noon: Awards for the Top Three Teams
12:30pm: Wrap-up & Close
Prizes that launch futures
The top three teams win scholarships to Hult's Summer Bootcamp in Boston & London.
This challenge could be your passport to something much bigger.
Register now! Places are limited.
Matt Johnson
Matt Johnson, PhD is a speaker, writer, and researcher, specializing in the application of psychology and neuroscience to branding. Following his PhD in Cognitive Psychology from Princeton University, his work has probed the science of brand storytelling, experiential marketing, and consumer decision-making. He is the author of the top-selling consumer psychology book, Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains (2020).
As a contributor to major news outlets including Psychology Today, Forbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. Matt currently resides in Boston, MA, where he is a Professor of Psychology and Marketing at Hult International Business School.
