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The Curriculum

Clever marketing drives profit, product longevity, and brand loyalty. Hult's Master of International Marketing explores marketing on a global scale.

Program Highlights

Who is this program for?

Candidates with or without prior work experience who want to launch a career in marketing.

Campus locations

Start date

  • September

Program length

  • 1 year

How to Apply

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Curriculum

Toolbox: September
Foundations 		3 Credits
Individual Skills Team Skills Managerial Skills Professional Career Development
Module A: October—December
Fundamentals 		9 Credits
Understanding the Customer New Product Development Digital Marketing and Social Media
 Professional Career Development
Module B: January—March
Advancement 		9 Credits
Advertising Sales Marketing Analysis
 Professional Career Development
Module C: April
Mastery 		6 Credits
Pricing Strategy PR and Corporate Communications
 Professional Career Development
Module D: May—June
Concentration 		6 Credits
Global Rotation Module

Sample Module D electives:1

  • Solutions Marketing
  • Strategic Brand Management
  • Business-to-Business Marketing
  • Foreign Market Entry Strategy
  • Digitizing Your Business
  • Digital Marketing Optimization
  • User Experience Design
  • Business Creativity from Digital Leadership
 Professional Career Development
Module E: July—August
Global Application 		6 Credits
Global Rotation Module
Action Project Professional Career Development

Courses may be offered out of this sequence.
1Electives may only be taken where the MIM program is offered, subject to capacity constraints.