The Curriculum

Clever marketing drives profit, product longevity, and brand loyalty. Hult's Master of International Marketing explores marketing on a global scale.

Program Highlights

Who is this program for?

Candidates with or without prior work experience who want to launch a career in marketing.

Campus locations

Start date

  • September

Program length

  • 1 year

How to apply

One-Year MIM Curriculum

Toolbox: September
Foundations
4 Credits
Individual Skills Team Skills Managerial Skills Marketing in a Global Business Context
Toolbox Accounting & Toolbox Mathematics
Module A: October—December
Fundamentals
9 Credits
Understanding the Customer New Product Development Digital Marketing and Social Media
Module B: January—February
Advancement
9 Credits
Advertising Sales Marketing Analytics
Module C: March—April
Mastery
6 Credits
Pricing Strategy PR and Corporate Communications
Module D: May—June
Concentration
7 Credits
Global Rotation Module

Electives 1 & 2 (Samples)1:

  • Digitizing Your Business
  • Digital Marketing Optimization
  • User Experience Design
  • Business Creativity from Digital Leadership


  • Solutions Marketing
  • Strategic Brand Management
  • Business-to-Business Marketing
  • Foreign Market Entry Strategy
Consulting Methods for Action Projects
Module E: July—August
Global Application
4 Credits
Global Rotation Module
Action Project

Courses may be offered out of this sequence.
1Electives may only be taken where the MIM program is offered, subject to capacity constraints.