Master of Digital Marketing
Technology and the internet have dramatically changed the way that businesses interact, market, and sell to customers. The rapid replacement of traditional media by social networking sites, websites, blogs, and video sharing sites has created an urgent demand for professionals who can think creatively about how to successfully capitalize on the opportunities of reaching an enormous audience through digital channels. Hult's Master of Digital Marketing puts you on the fast-track to understanding the industry and gaining the skills needed to secure exciting marketing roles with leading brands and agencies around the world.
Hult has been a pioneer in the education of digital marketing. In 2009 it became the first top-ranked business school in the world to offer a specialized Master of Digital Marketing degree. While digital marketing has become central to many corporate marketing strategies, an understanding of core branding fundamentals is essential for managers to create seamless communication throughout the marketing mix. Hult has recently evolved its groundbreaking program into the Master of International Marketing, allowing students to retain a strong digital marketing focus while mastering concepts essential for international branding, on and offline.
Digital marketing experts
The rapid emergence of digital marketing has left employers desperate for staff who understand how the internet revolution is reshaping their businesses and will continue to impact them. This Master of Digital Marketing is specially designed to give you the skills demanded by these employers. As a graduate you will learn:
▪ How to plan, evaluate, and measure digital marketing
▪ How to acquire customers through digital channels
▪ What makes a good website and why
▪ Why integration and multi-channel marketing are key
▪ The effects of social media on organizations and their client-customer relationships
▪ How to convert and retain online customers
▪ How to measure and optimize performance
▪ How organizations and business models must change to reflect this new media environment
A highly relevant education in both business and digital marketing
Hult’s Master of Digital Marketing has been designed in collaboration with Econsultancy, the leading provider of best practice and education for the digital sector. During a single year, students will gain core skills in finance, accounting, strategy, and general management as well as internet marketing, web analytics, and search engine optimization.
The key to a promising career
Our program equips you with the knowledge and practical skills needed to become the digital marketing “wiz” in any organization. Graduates will be able to manage online campaigns and can expect to work for employers such as advertising agencies (e.g. BBDO, DDB, TBWA, and WPP) and advise clients on their digital marketing strategies.