Mint Social (U.A.E.) is a boutique social media agency offering a suite of digital marketing services from social media management, social media marketing, SEM services (paid advertising), digital graphic design, email marketing, blogging, and content writing for a variety of businesses.
“The idea for Mint Social evolved when I moved to Dubai and started working for a social media agency. Having a background in marketing, I fell in love with the evolving social media industry and thought this could be my career. However, after a while I wasn’t happy with the agency I was working for and how they were running things. I kept thinking to myself I could do this so much better. It was my husband who finally encouraged me to do it ‘better’ and start on my own. I had a lot of contacts I could start with so I felt confident I could do it. The day after I left the company I started making calls to all my contacts and within that week signed three clients! It was really exciting at first because people were very supportive about me starting my own business and eager to sign on.
It’s very inspiring being a budding entrepreneur because other entrepreneurs love helping you. I think because they went through the same thing when they started and know what it’s like to take a risk and go out on your own; it’s vulnerable and scary, but in the end you gain a lot of respect for taking that chance. Although people were supportive, starting an entire business on my own was a huge challenge. All of sudden you become responsible for every aspect of your business, things you have never done before, things you maybe hate doing. You have to do it all. I had to teach myself everything, sometimes spending days trying to learn how to combat one task. Many times I felt in over my head and would think I had no idea what I was doing, and wonder if it was a huge mistake. Those moments are tough because it is very easy to just give up, but that is when you have to seek advice and support from friends and family. I was lucky enough to have my husband help me every step of the way and I don’t think I would have been able to do it without him.
At this time I am pretty content with how the business is running, I have a small clientele. But I like it that way, it allows me to focus on my clients and create high quality work instead of quantity. To me I think when you start something new, it’s important to really deepen yourself within that field before growing, I wanted to become an expert at what I do, and every day I am still learning. I would like to expand and grow into a larger agency someday, but feel confident that I’ll know when I really am ready to go further. Hopefully soon!”