Marketing articles
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Stories From San Francisco Part Three: Pallavi
MBA student Pallavi walks through her personal journey to San Francisco and her love of learning new skills.
How Brands Can Become Symbols
Matt Johnson, PhD, goes deep into how brands can go beyond their original purpose—become symbols for status, wealth, or power.
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How Brands Can Adapt to The New World of Social Media
Hult professor and author, Matt Johnson PhD, shares insights on how brands can adapt to the new advert-adverse attitude on social media.
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Brands Need to Put Consumers at the Heart of Their Strategy
In his newest book, Branding That Means Business, Matt Johnson goes into the fundamentals of human behavior for a new perspective on branding.
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Developing an international marketing strategy
International markets are as diverse as their consumers, and that there's no one-size fits all product. You'll need to develop your strategy to the global market.
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Undergraduate students explore how our favorite brands shape the world
A group of undergraduate students visit the Museum of Brands in London to explore what makes a brand successful and how it needs to adapt in order to stay relevant.