Marketing articles
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Alumni 12/12: Career Journey 10—Olivier Van Laer
Master’s in International Marketing Class of 2014 alumnus Olivier Van Laer has the business of fashion in his blood. Originally from Belgium, he built his career in London, specializing in marketing and ecommerce strategy for high-end fashion and luxury brands.
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Why Choose a CIM-Accredited Degree Program?
We've put together some of our prospective student's most commonly asked questions about CIM-accreditation. If you've targeted a career in marketing and are weighing up the benefits of a CIM qualification, read on to find out why it's such a valuable move.
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The Future of Retail: Adapting to a Post-Digital Landscape
In the second episode of our Fireside Chat series, Hult Professor Dr. Caryn Pang hosted legendary marketing experts Professor Philip Kotler and Dr. Giuseppe Stigliano as they discussed the findings in their new book, Redefining Retail: 10 Guiding Principles for a Post-Digital World.
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Best & Worst Super Bowl 2024 Ads: Lessons in Brand Strategy
Dr. Matthew Fisher, Professor of Brand Strategy, gives a breakdown of the best and worst ads from the Super Bowl 2024.
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The North Face: Let Nature Lead
In a world where profit often takes precedence over environmental and social responsibility, Hult professor Hap Klopp still believes that businesses can change the world. As the co-founder of The…
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Marketing Challenge 360: The Client, The Professor & The Winning Student Team
Take a look behind the scenes of a marketing challenge that Master's students at Hult Boston have just completed.