Using Consumer Insight to Drive Product Innovation

Join us for a virtual session on leveraging consumer insights for product innovation. Explore decoding consumer decision-making and turning these insights into innovative ideas that meet customer needs and offer a competitive edge.

Don't miss this chance to learn about integrating consumer insights into ideation for groundbreaking solutions!

January 16, 2024 at 6 pm

1 hour

GST Timezone


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About the class

The focus of our sample class will center around Utilizing Consumer Insights for Advancing Product Innovation. We'll explore:

  • Techniques for understanding consumer decision-making
  • Crafting ideas from these insights to satisfy customer desires and needs, fostering a competitive edge

Alex Reeve

Dr. Alex Reeve is a Professor of Practice in Marketing and Leadership at Hult International Business School in London, Dubai, Shanghai and Boston, and at Hult Ashridge Executive Education. He consults for a number of businesses in the media and tech industries and undertakes research into consumer behaviour.

Alex lectures in Strategic Marketing, Agile Leadership, Product Management, Strategic Brand Management, Digital Marketing, Sales Management, and Consumer Behaviour. His focus is increasingly on helping students, executives and organisations take an agile approach, enabling them to create greater value through closer relationships with their customers and partners.

Alex Reeve

A classroom less ordinary


Teaching at Hult is no ordinary profession—but Hult is no ordinary school. We can’t wait to meet you in the classroom and see just how extraordinary you can be.

Can’t join us for this online session? Check out to find more virtual sessions that will prepare you for life at Hult.