Thought leadership articles
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Best & Worst Super Bowl 2024 Ads: Lessons in Brand Strategy
Dr. Matthew Fisher, Professor of Brand Strategy, gives a breakdown of the best and worst ads from the Super Bowl 2024.
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The Case for Teaching Cases
Discover the future of business education with Hult International Business School's groundbreaking approach to teaching cases. See how students are mastering the ethical use of generative AI in diverse applications, from healthcare to online gambling.
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Matt Johnson Recognized by Poets&Quants as One of the Top 50 Undergraduate Business Professors
We’re proud to announce that Hult Professor Matt Johnson has recently been named among the 50 best undergraduate business school professors by Poets&Quants. For anyone who knows Matt or has…
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Looking for a Rashomon Effect
Extract from Critical Moments in Executive Coaching, 2021 by Erik de Haan Rashomon describes a particular event as seen by different witnesses who contradict each other. They cannot all be…
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The biggest overlooked resource in MENA? Its’ women.
A new report highlights the need for more attention to be paid to the business education, entrepreneurial ambitions, and financial inclusion of women in the Middle East and North Africa….
The Great Remobilzation: Designing a Smarter Global Future
The Great Remobilization offers tangible, relevant, and actionable recommendations and ideas for the steps leaders must take on both an organizational and global economic level.