Thought leadership articles
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More structure can help with financial literacy (and financial stress)
The cost of living has increased. Economic uncertainty feels like a constant. However, for many individuals and families, the deepest source of financial stress is not income. It is a lack of structure.
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Tips for Successful Culturalization
Brands that are winning today are practicing culturalization, a process that goes beyond simple translation to dig deeper into cultural nuances, traditions, and values.
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Beyond the Logo: Creating Authentic Value in Sports Sponsorship
Professors Rosa Santos and Rob Anthony discuss how today’s most effective sports sponsorships focusses on shared value, not signage.
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How Football Teams Use Data to Their Advantage (And What Business Leaders Can Learn)
Hult Professor Nick Baggott explores how football data drives team decisions and what business leaders can learn.
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How to Say No at Work Without Damaging Your Reputation or Relationships
Most professionals think that overcommitment is a time management problem. In fact, it’s mostly a communication problem. Key points to consider: People often say yes at work because saying no…
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Why Your Company’s AI Strategy Is Probably Wrong: The Case for Skeptical Intelligence
Why Your Company's AI Strategy Is Probably Wrong: The Case for Skeptical Intelligence