Archive
Decoding the DNA of a Successful Solutions Marketer [Marketing Magnified]
For nearly a decade, we've seen high technology companies struggle to make the transition from primarily selling products to creating and selling solutions-based offerings. As companies have adopted a more customer-centric business model, the role of solutions marketing is rapidly gaining momentum as a critical position within the marketing department of many B2B companies.
Pick simple names for IT products [ZDNet]
Summary: There are no rules when naming tech products, but monikers that are simple and have global appeal create maximum resonance among consumers.
Business School CIO Leans on the iPad [CIO Journal, WSJ.com]
More than 2,300 students and faculty at Hult International Business School are using iPads to access textbooks and coursework and keep connected to their peers across five campuses worldwide, said Hult CIO Yousuf Khan, who worked with third-party developers to create iPad applications used at the school.
Hult International Business School Student Embarks On Epic 14,000km Motorbike Ride Around India
"We set a Guinness World Record in 2010 for our 65-day expedition and television production in China,” said Colin. “We thought we would build on that success and try to circumnavigate another of the world’s most exciting and rapidly developing countries: India.”
Hult Innovation Scholarship – Investing in ideas
The innovative idea is PLACEIT - a web-based application for the empowerment of local communities in which the accounts enrolled in the local community can, through the function of the program, follow and organize life in their city.
Will Obama and Romney save wind power from foreign threats? [Latitude News]
Forget taxes. Forget health care. Wind power is the latest issue to dominate the presidential campaign trail. Yesterday, Barack Obama and Mitt Romney traded pot shots on whether the wind power industry deserves government subsidies.