Practise relationship-building and communications skills, along with data analysis and sales strategy to create and implement successful sales programs.

Courses in this module

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Core Course

Authentic Leadership #2: Managing Relationships

Communicating with transparency is a fundamental skill shared by authentic leaders. Define and develop this skill and learn to communicate effectively with individuals and teams in a variety of contexts—as a manager, team leader, or collaborator. Equip yourself with many tools to collaborate across cultural and generational boundaries in a variety of common situations.

Key topics & skills

  • Management Fundamentals

  • Coaching

  • Cross-cultural Intelligence & Sensitivity

  • Team Collaboration

  • Survival Simulation

Core Course

Building a Sales Strategy

At the end of the day, if you don't sell your product, your company will be short-lived. The sales process is essential to building a relationship between company and customer, gathering important market research for product development, and operationalizing the promise of the brand. You’ll build the skills needed to map a successful sales strategy and communicate effectively with the post-digital consumer.

Key topics & skills

  • Understanding & Influencing the Post-digital Customer & Key Stakeholders

  • Mapping the Customer Journey

  • Building Strategic Partnerships

  • Operationalizing the Brand Promise Through Your Sales Process

  • Building an Integrated Sales Strategy

Core Course

Business Insights Through Data

Every successful business needs data for it to grow. Data lets you compare and contrast past business performance with new information to visualize industry trends, identify areas of improvement, perform business experiments and execute decisions. Learn how to apply different business metrics and use quantitative and qualitative analyses to provide specific recommendations to your businesses and clients.

Key topics & skills

  • Research Methods for Gathering & Analyzing Data

  • Quantitative and Qualitative Models & Analysis

  • Methods of Data Exploration and Identification of Trends & Creating Forecasts

  • Using Metrics for Data Analysis & Recommendations

Business Challenge

Business Challenge #2: Building Your Sales Strategy & Pipeline in Two Countries (Pitch Competition)

This business challenge is an opportunity to apply your new data analysis skillset to developing a sales strategy in new country markets. Using quantitative and qualitative data analyses, you’ll create a set of specific recommendations for a company sales strategy. Then, pitch your new strategy in a campus-wide pitch competition.

Key topics & skills

  • Customer Journey Mapping & Sales Partnerships

  • Using Cultural & Cross-team Intelligence to Navigate New Business Environments

  • Using Data to Guide Sales Strategy & Influence Key Stakeholders

Courses and challenges subject to change

    What our students say

    The curriculum is intense but the professors are always available to guide us. Hult really cares about each student and takes each one of our career goals into consideration.

    Sofia Abu-Ghaben



    Knowledge and skills are integrated into one very intensive year that transforms you from top to bottom. My way of thinking has changed completely.

    Karen Khachatryan



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    Scholarship Deadline - Round 1

    September 29, 2022

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.