Sales
Practise relationship-building and communications skills, along with data analysis and sales strategy to create and implement successful sales programs.
Courses in this module
Core Course
Authentic Leadership #2: Managing Relationships
Communicating with transparency is a fundamental skill shared by authentic leaders. Define and develop this skill and learn to communicate effectively with individuals and teams in a variety of contexts—as a manager, team leader, or collaborator. Equip yourself with many tools to collaborate across cultural and generational boundaries in a variety of common situations.
Key topics & skills
Management Fundamentals
Coaching
Cross-cultural Intelligence & Sensitivity
Team Collaboration
Survival Simulation
Core Course
Building a Sales Strategy
At the end of the day, if you don't sell your product, your company will be short-lived. The sales process is essential to building a relationship between company and customer, gathering important market research for product development, and operationalizing the promise of the brand. You’ll build the skills needed to map a successful sales strategy and communicate effectively with the post-digital consumer.
Key topics & skills
Understanding & Influencing the Post-digital Customer & Key Stakeholders
Mapping the Customer Journey
Building Strategic Partnerships
Operationalizing the Brand Promise Through Your Sales Process
Building an Integrated Sales Strategy
Core Course
Business Insights Through Data
Every successful business needs data for it to grow. Data lets you compare and contrast past business performance with new information to visualize industry trends, identify areas of improvement, perform business experiments and execute decisions. Learn how to apply different business metrics and use quantitative and qualitative analyses to provide specific recommendations to your businesses and clients.
Key topics & skills
Research Methods for Gathering & Analyzing Data
Quantitative and Qualitative Models & Analysis
Methods of Data Exploration and Identification of Trends & Creating Forecasts
Using Metrics for Data Analysis & Recommendations
Business Challenge
Business Challenge #2: Building Your Sales Strategy & Pipeline in Two Countries (Pitch Competition)
This business challenge is an opportunity to apply your new data analysis skillset to developing a sales strategy in new country markets. Using quantitative and qualitative data analyses, you’ll create a set of specific recommendations for a company sales strategy. Then, pitch your new strategy in a campus-wide pitch competition.
Key topics & skills
Customer Journey Mapping & Sales Partnerships
Using Cultural & Cross-team Intelligence to Navigate New Business Environments
Using Data to Guide Sales Strategy & Influence Key Stakeholders
Courses and challenges subject to change
What our students say
The curriculum is intense but the professors are always available to guide us. Hult really cares about each student and takes each one of our career goals into consideration.
Sofia Abu-Ghaben
American
2018
Knowledge and skills are integrated into one very intensive year that transforms you from top to bottom. My way of thinking has changed completely.
Karen Khachatryan
Armenian
2017
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