Communicating with transparency is a fundamental skill shared by authentic leaders. Define and develop this skill and learn to communicate effectively with individuals and teams in a variety of contexts—as a manager, team leader, or collaborator. Equip yourself with many tools to collaborate across cultural and generational boundaries in a variety of common situations.

At the end of the day, if you don't sell your product, your company will be short-lived. The sales process is essential to building a relationship between company and customer, gathering important market research for product development, and operationalizing the promise of the brand. You’ll build the skills needed to map a successful sales strategy and communicate effectively with the post-digital consumer.

Every successful business needs data for it to grow. Data lets you compare and contrast past business performance with new information to visualize industry trends, identify areas of improvement, perform business experiments and execute decisions. Learn how to apply different business metrics and use quantitative and qualitative analyses to provide specific recommendations to your businesses and clients.

This business challenge is an opportunity to apply your new data analysis skillset to developing a sales strategy in new country markets. Using quantitative and qualitative data analyses, you’ll create a set of specific recommendations for a company sales strategy. Then, pitch your new strategy in a campus-wide pitch competition.