Design

Becoming an authentic leader is a lifelong journey, scattered with obstacles. Balancing multiple limitations against aspirations, values, and competencies takes great skill. Staying true to yourself while adapting to the diverse needs of others is an ever-evolving challenge. This course will help you develop the best of what you are, building a foundation for great leadership in the future.

As a business professional, you need to know how to read and analyze financial reports, access capital to grow businesses, and navigate financial markets and institutions. Gain the basic financial acumen to enable you to perform financial analysis and management of a company.

Due to the fragmentation of the media landscape and the influence of a younger generation of consumers, marketing has become one of the most innovative disciplines in business. Learn how to evaluate marketing opportunities on a global scale, assess the social forces impacting brands, differentiate a product for today’s consumer, and develop a marketing strategy for a high-growth product or idea.

Your first business challenge will immerse you in the many decisions a company needs to consider when assessing a new venture—from market analysis and competitive differentiation to sales strategies and tactics, production, logistics, and financial management—you'll improve your ability to work in different roles within a team and develop a strategy for success.