Launching a new product: From the go-to-market strategy and financials to authentic leadership, this module will give you the tools and hands-on experience you’ll need to successfully launch a new product.
Core Course
Authentic Leadership #1: Leadership Journey
Becoming an authentic leader is a lifelong journey, scattered with obstacles. Balancing multiple limitations against aspirations, values, and competencies takes great skill. Staying true to yourself while adapting to the diverse needs of others is an ever-evolving challenge. This course will help you develop the best of what you are, building a foundation for great leadership in the future.
Key topics & skills
Growth Mindset
How to Become an Authentic Leader
Identifying Your Personal Leadership Vision
Creating Your Leadership Development Plan
Core Course
Financial Statement Analysis
As a business professional, you need to know how to read and analyze financial reports, access capital to grow businesses, and navigate financial markets and institutions. Gain the basic financial acumen to enable you to perform financial analysis and management of a company.
Key topics & skills
Financial Reporting—Statements, Oversight & Regulations
Financial Markets & Institutions
Evaluating Company Performance & Financial Health
Performing Company Valuations
Alternative Financing Techniques
Core Course
Marketing Strategy
Due to the fragmentation of the media landscape and the influence of a younger generation of consumers, marketing has become one of the most innovative disciplines in business. Learn how to evaluate marketing opportunities on a global scale, assess the social forces impacting brands, differentiate a product for today’s consumer, and develop a marketing strategy for a high-growth product or idea.
Key topics & skills
Market Research—Understanding the Customer
Market Segmentation & the Competitive Landscape
Marketing Strategies & Influencer Marketing
Evaluating Marketing Opportunities, Industry & Market Trends
Integrating Social Forces into Marketing Strategy
Business Challenge
Business Challenge #1: New Venture Strategy (Simulation)
Your first business challenge will immerse you in the many decisions a company needs to consider when assessing a new venture—from market analysis and competitive differentiation to sales strategies and tactics, production, logistics, and financial management—you'll improve your ability to work in different roles within a team and develop a strategy for success.
Key topics & skills
Financial & Non-Financial Performance Metrics
Understanding Your Team: From Charters & Development to Dynamics, Assignments, Evaluation & Two-Way Feedback
Formulating a Successful Company Strategy
Coordinating the Functional Roles Within a Company to Deliver Results
Courses and challenges subject to change
The curriculum is intense but the professors are always available to guide us. Hult really cares about each student and takes each one of our career goals into consideration.
Sofia Abu-Ghaben
American
2018
I am now more likely to embrace challenges, persist in the face of setbacks, and see effort as the natural path to mastery.
Rodrigo Castro
Brazilian
2018
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Download a brochure for an in-depth look at Hult's MBA programs.
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