Virtual Sample Class

Celebrity Endorsement: Who Suits Your Brand??

In this masterclass exclusive for our confirmed students, you will learn to identify when a celebrity endorsement is a good fit for your business. This session will be focusing on influential marketing.

March 29, 2022, 8am

1 hour

EST Boston Timezone

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About the class

A celebrity endorsement can attract attention and traffic, but how should you select the right candidate? Some celebrity endorsements promote products and services to success, while others are just resources spent for a forgettable moment. This session will introduce a celebrity fit model for endorser selection, and a more effective strategy aligned for triple bottom line oriented firms.

Matthew Fisher

Matthew Fisher teaches Hult marketing, management, and operations courses. He’s also an adjunct professor at San Francisco State University and Saint Mary’s College. He has ten years’ experience in financial services and real estate as well as an MA in philosophy, an MBA from SFSU, and an MIB (international business) from the Université Nice Sophia Antipolis.

Matt teaches mostly in marketing and management disciplines, with classes in strategy, branding, business ethics and sales. His extensive entrepreneurial experience has also allowed him to teach in the areas of economics, entrepreneurship, operations, and philosophy.

Expertise includes

Marketing Management
Strategic Analysis
Matthew Fisher

A classroom less ordinary


Teaching at Hult is no ordinary profession—but Hult is no ordinary school. We can’t wait to meet you in the classroom and see just how extraordinary you can be.

Interested in learning more? Check out our Welcome Events page to find other online sessions that will prepare you for life at Hult.