Neuromarketing: The Secret Key to Effectively Capture People's Attention

Neuromarketing is a field that uses neuroscience techniques to understand how people's brains respond to marketing stimuli. By analyzing brain activity and consumer behavior, marketers can create more effective marketing campaigns that capture people's attention, build brand loyalty, and drive sales.

Neuromarketing research can be used to test various aspects of marketing campaigns, such as product packaging, advertising messages, and website design.

Join Professor Matt Johnson in this exciting Masterclass on Neuromarketing and learn the secret key to effectively capturing people's attention.

Class size is limited, so please register below.

You will receive a link to access the webinar after registration.

August 9, 2023

11AM, 2PM

1 hour

EDT Boston Time Zone

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About the class

In this class, you will learn about a field called neuromarketing. Neuromarketing uses neuroscience techniques to understand how people's brains respond to marketing. By doing this, marketers can create more effective marketing campaigns that capture people's attention, build brand loyalty, and generate more sales.

Professor Matt Johnson will talk about how neuromarketing can be used to test different parts of marketing campaigns, like product packaging, ads, and website design using tools like bright colors and emotions like humor or excitement to help people remember ads.

Neuromarketing helps companies better understand and meet the needs of consumers, leading to better products and services. Combining it with a compelling message and a well-executed strategy will be the secret key to success.

Matt Johnson

Matt Johnson, PhD is a speaker, writer, and researcher, specializing in the application of psychology and neuroscience to branding. Following his PhD in Cognitive Psychology from Princeton University, his work has probed the science of brand storytelling, experiential marketing, and consumer decision-making. He is the author of the top-selling consumer psychology book, Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains (2020).

‌As a contributor to major news outlets including Psychology TodayForbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. Matt currently resides in Boston, MA, where he is a Professor of Psychology and Marketing at Hult International Business School.

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