Virtual Sample Class

Consumer Behavior and Marketing

Do you ever spend money on things that do not always make sense?

Find out why in this interactive session with Hult marketing professor Matthew Fisher, discussing Consumer Behavior and Marketing: The Great Toilet Paper Shortage of 2020 & the Case For a Washlet.

You will receive a link to access the webinar after registration.

Please note that the event time indicated is Eastern Daylight Time (EDT) time zone. Make sure to check what time it is where in the world you are!

May 12, 2022, 9am & 7pm EDT

1 hour

EDT Timezone (UTC−04:00)

Enter Details


What will I learn from the class?

This session will immerse you in a case study where you will experience a Hult classroom with professor Matthew Fisher. The case will offer a perspective on how it is that superior product offerings might not find marketplace success. Additionally, the presented case will illustrate approaches to marketing aimed at overcoming entrenched personal behavior and preferences. Join professor Fisher to explore: Consumer Behavior and Marketing: The Great Toilet Paper Shortage of 2020 & the Case For a Washlet

Matthew Fisher

Matthew Fisher teaches Hult marketing, management, and operations courses. He’s also an adjunct professor at San Francisco State University and Saint Mary’s College. He has ten years’ experience in financial services and real estate as well as an MA in philosophy, an MBA from SFSU, and an MIB (international business) from the Université Nice Sophia Antipolis.

Matt teaches mostly in marketing and management disciplines, with classes in strategy, branding, business ethics and sales. His extensive entrepreneurial experience has also allowed him to teach in the areas of economics, entrepreneurship, operations, and philosophy.

Expertise includes

Marketing Management
Strategic Analysis
Matthew Fisher

A classroom less ordinary


Teaching at Hult is no ordinary profession—but Hult is no ordinary school. We can’t wait to meet you in the classroom and see just how extraordinary you can be.

Can’t join us for this online session? Check out to find more virtual sessions that will prepare you for life at Hult.