In this online masterclass, Maxted Neal explores how propaganda has evolved to exploit our psychology in ways we rarely recognize. From official messaging to viral social media, the tools of persuasion have never been more sophisticated—or more divisive. Drawing on real-world events and contemporary media, he unpacks how stories are crafted, amplified, and used to shape public belief.
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March 11, 2026
5pm GMT (London)
1 hour
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Maxted is a professor of practice in psychology and management as well as the director of student development coaching at Hult International Business School. He teaches psychology and neuroscience, exploring self and society, sports management, business decision-making, and management psychology at the undergraduate level.
Maxted’s specialist area is the use of heart rate variance (HRV) to measure and analyze burnout, recovery, and stress. By analysing HRV data, Maxted builds a personalized picture of your physiology to take a data-based approach to improving resilience, performance, and wellbeing. Maxted delivers HRV and resilience programs across the Middle East, the US, and the UK, working with businesses, governments, the military, and elite sports teams.
Expertise includes

You’ll learn why some stories feel true—even when they aren’t—how algorithms shape what you see online, and why it’s easy to be influenced without realizing it.
By the end of the session, you’ll better understand the forces competing for your attention and gain practical tools to think more critically in today’s fast-moving digital world.
As NASA's Perseverance rover floated down to the surface of Mars, three words were encoded in binary as an Easter egg on the parachute: Dare Mighty Things.
That’s exactly what we strive to do at Hult as we teach the skills and mindsets needed to thrive in the world of international business. Fresh perspectives, exceptional experiences, varied skillsets—you'll find a world of diversity among the people, programs, and places that make up our global community.
Whether you're looking to transform your career through education or join our team in shaping the next generation of global leaders, we're here to help you dare mighty things.


Build human skills
No one learned to play piano purely by attending lectures, and reading a team leadership textbook doesn’t mean you can lead a team. At Hult, we believe that learning by doing is simply a better way to learn, now more than ever.
As AI transforms the workplace, it's the core human skills that make great colleagues and leaders. Building skills like communication, collaboration, and creativity is our primary focus at Hult, with academic and personal coaching to support all the way.

Join a global classroom
At Hult, you'll leave your comfort zone again and again. With home campuses in Boston, London, and Dubai, the chance to rotate between them and join city seminar expeditions to far-flung locations, you’ll literally widen your horizons.
The faculty, staff, and student body representing over 140 nationalities bring diverse perspectives from every corner of the world to challenge your assumptions on a weekly basis. If you find that uncomfortably exciting, you’re in the right place.

Connect to the real world
From their first day at Hult, students are being prepared to leave. Our professors draw on years of industry experience, and clients from real businesses deliver their most pressing, current problems to solve.
Whether climbing the career ladder, transforming the family business, or starting their own, we want Hult graduates to look around and think, "I recognize this," because that's what they've been doing from day one.
Download our brochure to learn more about the real-world topics covered in your business degree.
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About Hult
More than a non-profit business school, Hult is a dynamic multicultural community that educates, inspires, and connects some of the world’s most forward-thinking business talent. We flip the traditional approach to education by using learning-by-doing experiences to transform students' skillset, from the moment they join us, into that of an exceptional businessperson, from the moment they graduate.
Interested in learning more but can’t join us for this online session? Check out hult.edu/events to find more virtual sessions.