Mastering Marketing with Professor Mo Willan

Join us for an exclusive online Masterclass and information session, designed for prospective students interested in our Bachelor of Business Administration (BBA) program.

This immersive virtual session provides a unique glimpse into the dynamic world of business education at Hult, offering you the chance to experience our practical approach to learning firsthand.

July 20, 2024

1 hour

2:00pm BRT time zone (São Paulo)

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What to expect?

Interactive learning  
Engage in real-world business scenarios through case studies and simulations led by a world-class Hult professor. Our challenge-based approach teaches you to apply theoretical knowledge to practical situations, preparing you for the real-world global business environment.  

Global perspective  
Discover how our curriculum integrates a global viewpoint, fostering an understanding of diverse markets and cultures. Hult's international campuses and diverse student body enhance this global learning experience, making it an integral part of your education.  

Career development  
We are committed to supporting your professional growth from day one, ensuring you graduate with a competitive edge in the job market. Join us to find out more about our career services team, internship opportunities, networking, and personalized career coaching.   

Innovative curriculum  
Explore the core subjects and specialization options within our BBA program. Our curriculum is designed to develop your skills in critical thinking, leadership, and entrepreneurship, equipping you with the tools needed to thrive in today’s fast-paced business world.  

Student life 
Gain insights into the vibrant student community and extracurricular activities at Hult. From student clubs to international projects, there are numerous ways to get involved and enrich your undergraduate experience.  

Meet the Professor

Mo Willan

Dean Mo is a marketing professor and the dean of Hult’s London campus.

Mo is a graduate from the University of Oxford, Cranfield University School of Management, and ISM, and is a chartered marketer and fellow of the Chartered Institute of Marketing, UK. He teaches marketing and strategy courses and won “Professor of the Year” for seven consecutive years. He was voted for and selected by Poets & Quants as one of the Top 50 Global Business Professors in 2020. His book Essentials of Contemporary Marketing is published by Bloomsbury Business.

Mo’s professional experiences outside academia include managing his own marketing consultancy company in London. Organizations he has consulted for include Coca-Cola, Barclays Bank, The British Council, and The Gambia Chamber of Commerce.

Dean Mo

A classroom less ordinary


Teaching at Hult is no ordinary profession—but Hult is no ordinary school. We can’t wait to meet you in the classroom and see just how extraordinary you can be.

Can’t join us for this online session? Check out to find more virtual sessions that will prepare you for life at Hult.

Download Brochure

Download a brochure for an in-depth look at Hult’s undergraduate program.

Campus tours

Join us for a unique opportunity to learn more about what sets Hult apart from other business schools.

Come see where the action happens!

  • Boston In Person Tour

  • London In Person Tour

Apply Now

Limited seats left for the undergraduate program.

Our enrollment advisors will be ready to support you throughout the process.

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