Decode Influence: Propaganda, Beliefs & Persuasion in the 21st Century
What makes people believe what they believe? How are decisions influenced in a world driven by media, algorithms, and global narratives?
Join for an exclusive masterclass led by Max Neal, where you'll step into the mindset of a university student and explore how influence really works in the 21st century.
What you'll explore:
- How propaganda and persuasion techniques have evolved in the digital age
- The intersection of psychology, economics, and politics in shaping public opinion
- Frameworks for thinking critically about the information you consume daily
June 22, 2026
1 hour
4:00pm - 5:00pm BRT time zone (São Paulo)
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Maxted Neal
Maxted is a professor of practice in psychology and management as well as the director of student development coaching at Hult International Business School. He teaches psychology and neuroscience, exploring self and society, sports management, business decision-making, and management psychology at the undergraduate level.
Maxted’s specialist area is the use of heart rate variance (HRV) to measure and analyze burnout, recovery, and stress. By analysing HRV data, Maxted builds a personalized picture of your physiology to take a data-based approach to improving resilience, performance, and wellbeing. Maxted delivers HRV and resilience programs across the Middle East, the US, and the UK, working with businesses, governments, the military, and elite sports teams.
Expertise includes
What you'll take away:
A deeper understanding of how beliefs are formed and influenced, practical critical thinking tools, and a taste of Hult's discussion-based, globally minded learning environment.
This is your chance to experience what it feels like to study at a truly international business school.
For Those Made To Do
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About Hult
More than a non-profit business school, Hult is a dynamic multicultural community that educates, inspires, and connects some of the world’s most forward-thinking business talent. We flip the traditional approach to education by using learning-by-doing experiences to transform students' skillset, from the moment they join us, into that of an exceptional businessperson, from the moment they graduate.
Interested in learning more but can’t join us for this online session? Check out hult.edu/events to find more virtual sessions.