Masterclass

LiveOnline Masterclass | Building Influential Brands That Connect

Have you ever wondered what studying a LiveOnline Master Degree at Hult is like?

Join us for an exclusive Masterclass with Hult Professor Tessa Misiaszek. On 10th of February, we will address the opportunities ahead of us for building influential brands that connect - post pandemic. Preview Global Branding themes and exercises that Professor Misiaszek explores in her branding courses at Hult. This Masterclass will be followed by an interactive session where you will be able to learn more about Hult's LiveOnline degrees, just in time for our Application Deadline.

You will receive a link to access the webinar after registration.

February 10, 2022, 5pm

1 hour

GMT

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About the class

In today's fast-paced consumer markets, it is more important than ever for brands to be able to connect with customers in a meaningful way. From the need to respond to social and political issues, to an increasing need to operationalize values related to sustainability, companies are charged with shifting toward a values-based brand strategy.

In this workshop we will examine changing consumer behavior trends that are putting more pressure on companies to respond to events that impact our society. We will discuss how companies can build strong, lasting brands that are relevant and connect with consumers.

Dr. Tessa Misiaszek

Tessa G. Misiaszek is a speaker, writer, and professor who throughout her professional and academic experience has examined the intersection between marketing strategy and workplace culture. Tessa completed her PhD at Simmons University in Boston and taught in the Simmons School of Management for several years. She also holds a master’s degree in public health and a BSc in resource economics from the University of Massachusetts Amherst.

She spent nearly two decades developing human capital strategies to improve healthcare, with an emphasis on provider–patient communication. Tessa has also served as a consultant for Korn Ferry International. Today, Tessa is a Professor at Hult International Business School, an instructor with Harvard Professional Development Programs, and co-author of her first book, Branding That Means Business.

Tessa Misiaszek

A classroom less ordinary

PLAY VIDEO

Teaching at Hult is no ordinary profession—but Hult is no ordinary school. We can’t wait to meet you in the classroom and see just how extraordinary you can be.

Can’t join us for this online session? Check out hult.edu/welcome to find more virtual sessions that will prepare you for life at Hult.